Kindle Fire is a premium product, offered at a non-premium price. It brings everything we’ve been working on at Amazon for 15 years - Kindle, Amazon Instant Video, Amazon MP3, Amazon Prime, Amazon Appstore, and Amazon Web Services - together into a single, fully-integrated experience for customers. We’ve also developed a new, faster web browser called Amazon Silk, specifically designed for Kindle Fire. It’s a split browser that lives partially on Kindle Fire and partially in the cloud, taking full advantage of Amazon Web Services’ incredible computational horsepower to accelerate web browsing - something you won’t find in iPad’s Safari browser. |
Kindle Fire offers unmatched value, with all the popular digital content, but at a price that's $300 less. Take a look below at the Kindle vs. iPad comparison chart so you can see how Kindle Fire stacks up against iPad 2 (16 GB Wi-Fi model). |
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Price | $199 $300 less than iPad 2 | $499 |
Screen | 7”, in-plane switching display | 9.7", in-plane switching display |
Pixel Density | 169 ppi & more than 16 million colors 28% higher pixel density than iPad 2 | 132 ppi & more than 16 million colors |
Weight | 14.6 oz iPad 2 is 46% heavier | 21.28 oz |
Content | Movies, shows, songs, games, apps, magazines & books from Amazon | Movies, shows, songs, games, apps, magazines & books from iTunes |
Breadth of Ecosystem | Most Amazon content can be enjoyed on your Kindle Fire and many other devices, including iPhone, iPad, Android, BlackBerry, Windows 7 phones, internet-ready TVs, Roku, TiVo, and through your web browser | Most Apple content can only be used on select Apple products |
Buy Once, Enjoy Everywhere | With Whispersync, your book library, last page read, notes, and highlights sync across your devices and you can stream a movie on one device and finish it on your TV, without losing your place | iBooks syncs only on Apple devices - no sync for movies |
E-mail | Yes | Yes |
Web Browser | Amazon Silk, the cloud-accelerated web browser | Safari |
Flash Support | Yes | No |
Processor | 1GHz dual core | 1GHz dual core |
Storage | 8GB flash memory + free cloud storage for all your Amazon content so you never run out of space | 16GB flash memory + free cloud storage for iTunes content excluding movies |
Battery Life | Up to 7.5 hours of video playback, with wireless off | Up to 10 hours of mixed use |
Multitasking | Yes | Yes |
Wireless Capability | Wi-Fi | Wi-Fi |
Speakers | Stereo | Mono |
Prime Instant Video | Amazon Prime members can instantly stream nearly 13,000 popular movies & TV shows at no additional cost | N/A |
Kindle Owners' Lending Library | Amazon Prime members can borrow from thousands of popular books at no additional cost | N/A |
What People Are Saying | |
" | As far as the tablet goes, the Kindle Fire looks awesome. For $199 it’s the highest-end device for the least amount of money we’ve seen." – Gizmodo |
" | Consumers will see the iPad and Kindle Fire side-by-side…and simply ask ‘why does the iPad cost at least $300 more?’ They will look at the features - the comparable amount of content, the Kindle’s million e-books, streaming TV shows - and pick the Fire." – Extreme Tech |
" | Amazon’s Kindle Fire is likely to be the first successful tablet not sold by Apple, and there are several good reasons for it: the low price of $199, the convenient, portable size of 7 inches, and a rich catalog of books, movies and music offered through Amazon’s Web-based services." – Ars Technica |
" | Amazon’s ability to put so many features into the Kindle Fire and set the price at less than half that of the cheapest iPad has many analysts predicting Apple may finally have serious competition in the tablet market." – Forbes/Mobiledia |
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